04 — Case study
Digital Mall
Scaling a classifieds app into a super-app.
Nearly three years of product design on Oman's classifieds platform as it moved from listings to transactions - rentals, secure vehicle purchase, Sharia-compliant financing, all bilingual English and Arabic.
The shift
Digital Mall started as a classifieds platform: post a listing, get a call, meet in a car park. The move to a transactional super-app meant the product had to hold payments, bookings, deposits, and financing - while keeping the listings experience people already relied on.
My work sat across that transition. Rentals and booking flows, a secure-deposit vehicle purchase feature, Sharia-compliant EMI financing, a unified profile balancing buyer and host roles, and a notification system spanning guest, host, and admin. All of it in English and Arabic, RTL throughout.
Full case study coming soon
This one covers nearly three years and several products, so I'm writing it properly rather than compressing it into a page. In the meantime, I'm happy to walk through the work directly.